Advertising policy

What we check

• The picture: size, quality, and that it is clear what is being offered.
• The landing page: it must open normally over https, match the ad, and be about the thing advertised. We check it again while your campaign runs, and pause the campaign if the page breaks or moves to another website.
• That the business is real and the claims can be backed up.

What we do not accept

• Gambling and betting, including lotteries not run by a licensed Sri Lankan body.
• Tobacco, vaping and alcohol. Advertising them is restricted by law in Sri Lanka.
• Adult content and anything sexual.
• Political ads, parties, candidates and campaigns.
• Unlicensed financial offers: pyramid or multi-level schemes, “guaranteed returns”, crypto get-rich schemes, and money lending that is not registered as the law requires.
• Foreign employment or study-abroad agents without a valid licence from the Sri Lanka Bureau of Foreign Employment (SLBFE) shown on the landing page.
• Exam cheating, leaked papers, fake certificates, documents or visas.
• Medicines and treatments that promise cures, and any health claim you cannot prove.
• Weapons, drugs and anything illegal in Sri Lanka.
• Misleading ads: fake countdowns, fake system or “virus” messages, ads that look like part of the page, or that imitate another brand.
• Hate, harassment and content that targets a person or group.

Formats

One size at launch: 300 x 250 pixels, a still image (PNG, JPG or WebP) under 150 KB. No animation, sound, pop-ups or full-screen takeovers. Every ad is labelled “Sponsored”.

If an ad is not approved

You are told why. You can upload a corrected ad and switch your campaign to it. You are never charged for anything that did not run, and the unused money is yours to reuse or have refunded.

Changing an ad later

You can change an ad whenever you like. A person reviews the change against this policy, and the approved version keeps running until the new one is approved. A change that breaks the policy is not approved, and the previous version carries on.

If something goes wrong later

We can pause or stop any campaign that breaks this policy, whose landing page changes, or that is the subject of a valid complaint. Unused money goes back to your credit. Anyone can report an ad with the report form; each report is reviewed by a person.