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How Much Does Online Advertising Cost in Sri Lanka?

There is no single price for online advertising, because the main platforms sell it in different units. Here is how to turn each into the one number that matters to you: what a customer costs.

Last updated 28 October 2026

The three prices you will meet

  • CPM: cost per 1,000 views (impressions). Banner ads and many social campaigns use it.
  • CPC: cost per click. Search ads usually use it. You pay only when someone clicks, at a price set by an auction.
  • A fixed fee: a flat price for a place for a week or a month, common on news sites and classifieds.

None of these is the cost of a customer. To compare them, work out how many views become clicks (the click rate) and how many clicks become customers (your conversion rate).

The arithmetic, with real numbers

At induwara.lk’s sidebar daytime price of Rs 200 per 1,000 views, a budget of Rs 5,000 buys about 25,000 views. If 0.5% of viewers click (a common order of magnitude for banner ads, not a promise), that is about 125 clicks, or Rs 40 per click. If 1 click in 20 becomes a customer, that is about 6 customers for Rs 5,000, which is Rs 800 per customer.

Replace those guesses with your own after the first week. The console shows real views and clicks. If a customer is worth more to you than that figure, the campaign pays; if not, change the ad or the offer before you spend more.

What affects the price

  • Position. A space that is always visible costs more than one below the tool.
  • Time of day. Daytime is busiest; nights are cheaper because fewer people are online.
  • Competition. In auctions, popular words cost more. Fixed-price banners do not change when a competitor bids.
  • Quality. A clear ad that matches its landing page gets more clicks for the same money.

Setting a first budget

Spend what you can afford to treat as a test. Rs 2,000 to Rs 5,000 over one or two weeks is enough to learn the click rate. Prepaid campaigns cannot go over budget, and unused money is refunded or reused, so the downside is limited to what you booked.

Hidden costs to remember

  • Making the ad (the console’s builder is free).
  • A landing page that works on a phone.
  • Your time to answer the people who respond.

See the current rate card for every space and hour.